Look out Chris Healy...

This thing is still on the web, and Sinish can take it down if he wants to... (4.00 / 1)

Sinish Marketing came up with this , which makes it sound like I'm sitting on my (non-existant) back porch using the Lamont/Lieberman race to rake in the big bucks (and educating others to do the same):

http://businesshelp.casubi.com...

susan henshaw connecticut for lieberman

When Ned Lamont first sought to challenge 3-term U.S. Sen. Joe Lieberman in today's Democratic primary, almost no one thought this political neophyte had any chance.

Sitting on my back porch here in Connecticut, it's an hour before the polls close in this political duel between the well estabished, well-known brand (Lieberman) and the new, unknown brand (Lamont).

The unknown (Lamont) has succeeded in making his alternative into a viable choice on a $4 million budget, compared to Lieberman's $6 million. Just running for office is a big business. Many of my clients would be happy with that kind of gross revenue!

And so, with an incredible voter turnout of just over 40% (in August!!) both sides are saying it looks good for them. We'll know soon enough.

Both have used TV and radio and direct phone calls. We even got an oversize postcard from Lieberman here at home.

Lamont has attracted attention in his TV commercials being surrounded by mostly younger people who want change. Lieberman tends to show more mid-age supporters and continues his well publicized visits to roadside diners to keep in touch.

It's like the 60's again --- an increasingly unpopular war and dissidents. But this time, the dissident is in the form of a telecom multi-millionaire from one of America's richest towns --Greenwich, Connecticut -- who came out of political nowhere to challenge a political big guy. Did he think, "I'm rich and I think I'll run for the U.S. Senate"?

This could be compared to the feelings the hometown hardware store might have felt when Home Depot or Walmart came to town. Big money comes in and disrupts a long relationship.

It's not all about money. Sure, Lamont has the personal money to get his message across.

But look at how he has expressed his emotional anti-war message. One really has to respect his campaign committee and ad agency for keeping his message consistent across all the media he is using.

Some questions to ask yourself as a small business:

1. Is your "high quality" brand getting stale with your customers?
2. How can you tell them you are still as "fresh" as you were when they first discovered you?
8:30 pm --- The polls have been closed for a half hour now, with 2% reporting, Lamont is leading 60% to 40%.
Emotions, rather than competent past experience, have taken the lead.
Observe: Consumers are a fickle bunch. Pay attention to the emotions of yours!
11:15 pm --- 96% of the vote is now in. The Lamont (unknown brand) is still ahead 52% to 48%.
The pundits are already having a field day.
© 2006 Jon Sinish This article may be reprinted and distributed as long as the resource information remains intact.
Connecticut, 7 pm, August 8

(note - I'm still waiting for the big bucks - or any bucks)

The entire thing violates this law:

Using the Name or Likeness of Another

In most states, you can be sued for using someone else's name, likeness, or other personal attributes without permission for an exploitative purpose. Usually, people run into trouble in this area when they use someone's name or photograph in a commercial setting, such as in advertising or other promotional activities. But, some states also prohibit use of another person's identity for the user's own personal benefit, whether or not the purpose is strictly commercial. There are two distinct legal claims that potentially apply to these kinds of unauthorized uses: (1) invasion of privacy through misappropriation of name or likeness ("misappropriation"); and (2) violation of the right of publicity. (The "right of publicity" is the right of a person to control and make money from the commercial use of his or her identity.) Because of the similarities between misappropriation and right of publicity claims, courts and legal commentators often confuse them. We will not try to exhaustively explain the differences between these two legal claims here. It is mostly important for you to understand the legal principles that are common to both claims; we will point out relevant differences below and on the state pages when appropriate.

 

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by: Sue @ Tue Aug 24, 2010 at 22:32:09 PM UTC