People who sign up for McCain's program receive reward points each time they place a favorable comment on one of the listed Web sites (subject to verification by McCain's webmasters). The points can be traded for prizes, such as books autographed by McCain, preferred seating at campaign events, even a ride with the candidate on his bus, known as the Straight Talk Express, according to campaign spokesman Brian Rogers.
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More chillingly, dissidents alleged earlier this year that the Chinese government has paid Chinese citizens token sums for each favorable comment about government policies they post in chat rooms and on blogs.
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